ROLE: LAUNCH TEAM DELIVERY OF MATES RATES REWARDS PROGRAM RELATIONSHIP MANAGER ( B2B) PROJECT MANAGEMENT
As part of the original Australian launch team of Virgin Credit Card, Lou’s role was to instigate and manage commercially viable B2B strategies and promotional campaigns with some of Australia’s largest organizations.
MBF Virgin Blue TXU Energy Virgin Mobile Lush Mantra Hotel Group BP Priceline Just Jeans Group
Always seeking a win-win-win outcome for Virgin, the partner company and the customer, Lou oversaw negotiations and BTL campaigns resulting in bottom line revenues of between $100K - $500K for each campaign.
Lou also worked on ad hoc creative acquisition campaigns.