What makes piCture pOlish so unique is that every single bottle has it's own name and personality. When you are selling literally thousands every month; that is a lot of personalities!
Being not an overly girlie girl I did internally question if a little bottle of nail polish could impact so much but my doubts were quickly dismissed when I witnessed their impact first hand.
My girlie side came out in force as I then spent the next fifteen minutes having an absolute blast carefully selecting a little bottle for each girl coming that I believed would match their own unique personalities, FUN!
The squeals of delight when I gave handed them over were amazing. BUT I realized it was not because it was nail polish; it was because they were given something that had been chosen to reflect and enhance their own individual personalities and spirit. There were lots of hugs and it felt wonderful!
With knowledge in both the beauty industry and a prowess in digital communications, Jules and her sister Meg had a burning curiosity to see if an online model to sell nail polish would work. Being insanely creative they also knew that if they were to embark on a business adventure they would have to do something a little different; hence the original concept of nail polish with a picture on the bottle. They built the online model and the first shades as they began an in-depth and intense learning process into the world of nail polish. Through this journey they were captivated by the online, almost cult like world of of all things nails, which led to viewing the most incredible and talented nail bloggers, and nail artists. They quickly fell in love not just with these girls but also with their dedicated fans.
Jules instantly knew that for her business to be a success she and her sister could not do this alone. She had to form a family; a sisterhood of like minded people and global creatives who not only bought the brand but also were an integral part of its creation.
What started with 6 Collaboration shades has now grown to over 100 collaborations and an Instagram following of ½ million sisters! To colour, create and connect are not just words to Jules; its how their business breathes and evolves.
"One of the biggest things I have learned" says Jules "is that sometimes the smallest things that can have the biggest impact on someone’s day. I never thought that these little bottles of love and light could have so much impact but the constant feedback direct to us and via social media is evident of this"
piCture pOlish can be likened to a global family of incredibly creative bloggers and retailers who put their heart and soul into every single nail polish creation.
Each polish has its own story of creation, and behind every shade has a mass of emotions; the emotions of the girls who created them. This is reflected in their positioning statement.
Paint your world a little bit brighter with piCture pOlish, the nail polish with a thousand different personalities giving you the freedom to express yours!
piCture pOlish has been existence for over seven years and continues to thrive because it’s brand is not just about one person or personality but literally the thousands that Jules chooses to listen to and embrace in action every single day.
Check out this remarkable business