After many successful years working with some of the biggest engineering companies such as Arup she decided to go out on her own.
It is very easy for others to say ‘oh well she’s so good of course she’ll succeed’ but being great at your job and then backing yourself to solely earn your living on your own terms are two different things.
Branding an Engineering organization is difficult. It is an industry with heavyset discourses; masculine, sharp lines, shapes and boxes that is ‘supposed’ to demonstrate seriousness, structure, and order.
Reanna wanted her branding to completely break the mold. Her philosophy was that the industry is about growth, movement, communication, flow and ultimately looking at the big picture and all the linkages inbetween.
Engineering is not about a building or one particular structure; it’s about the entire community; how each facet lives, breathes and works to benefit and integrate in synergy with each other.
The foundations of the logo itself come from an open cube indicating the ability to think outside of the box. The symbol forms both the S and the C and symboloiszes partnerships that work effectively in synergy with each other. (Designer: Alba Moreta Rodilla)
A striking yet softer identifier is the energy cloud signifying a new movement in the industry and reflecting the energy, flexibility, curiosity and openness that Reanna brings to any project with her ability to always look at the bigger picture.
In addition we wanted to articulate that Reannas biggest difference is her level of solid communication and her ability to work with every personality that may exist on any given project.
Her unique strength is that she can actually ENGINEER; not just a product but also an entire project, an industry standard, a major benefit to the community. movement. Her voice is important and pivotal hence the positioning for the different sectors of her work; Engineering Communication, Engineering Industry, Engineering community.
Reanna's website is currently being completed but you can check her out on LinkedIn.