What started simply as an idea, a passion and a ‘knowing’ that people wanted to get off the couch and come together to share challenges and seek solutions had now garnered interest from the City, Universities, Business owners, Students and the wider community.
Great! But here’s where the serious stuff starts. How does this grow? How does it become a sustainable commercial model and, my challenge, how does it communicate and position itself in the marketplace because, lets face it, the brand is not selling ice-creams. It’s an incredibly multi-faceted entity.
How do you position a highly esertheric yet highly potential commercial model?
How do you appeal to Councilors at the same time as global thought leaders, Academics, Year 11 students and local Mums who have done a full day work just keeping the family afloat and feel like sculling a wine prior to 8am!
After a few weeks of frequently rocking in a corner rubbing my head, I decided to stop over-analyzing and simply do what I always do when unearthing the heart and soul of any business, product or person. Talk to people. Ask them questions. Listen to them carefully. Find the sticking points.
Big Blue Sky is about opportunities for all.
Big Blue Sky has no glass ceiling.
Big Blue Sky is accessible.
Big Blue Sky is about talking and looking for more collaborative ways to work together.
Big Blue Sky is about removing barriers to conversations that need to be had.
Big Blue Sky is about better ways of doing business.
Big Blue Sky is about finding ways to adopt global innovation models.
Big Blue Sky is about sharing.
What I had thought was previously a quite esertheric and ‘hard to put a finger on’ brand started to showcase elements of real tangibility.
They are people that are aware of the challenges we face and want to be part of find the solutions… together.
As it continues to grow Big Blue Sky will essentially always be a Business about people. About people who want to do business in a way that is for the benefit for the whole community. When I looked at it this way Big Blue Sky in all its complexity is actual very simple.
Big Blue Sky is about bringing together the tangible touch points of a business that have the potential of making people’s lives better. It is about showcasing in all its glory the humane side of a commercial world. It is, at its very heart, keeping humanity the focal point of all exchanges, negotiations, ideas and solutions.