Lou McGregor is an award-winning business leader based on the Gold Coast who specialises in Brand strategy and development, Creative solutions, Project management and Workshop facilitation.
Lou has worked in key strategic management and marketing roles with some of Australia's and the United Kingdoms' most respected companies. As owner and director, Lou successfully conceptualised and managed the growth of one of South East Queensland’s most respected boutique advertising agencies for over 12 years. She is also the co-founder of Big Blue Sky.
Lou knows how to dig deep and to get inside the heads of the people she works with to ensure that 'AHA' moment occurs, and that each business has the opportunity to showcase their exceptional side.
IN THE MEDIA
For over a decade, Lou has been an integral part of the Gold Coast community, assisting in community events and being recognized for her achievements in business and female leadership.
Lou was also asked to be an ambassador for the current Rediscover an Icon campaign for Surfers Paradise. Watch here.
Working with your team to answer the key questions that form the foundation of your brand and lead to the formation of your promise, personality and essence.
From positioning statements to key headlines, Press releases to editorial, long-form marketing collateral to digital content; Lou will get your core message out there to be noticed.
Sometimes it is not economically feasible or practical to employ a full time person for a specific job. Lou is available in a contract capacity to manage a particular project that required dedicated care and commitment.
Lou is available for speaking engagements in the realms of motivation, business, brand and marketing. She is also an experienced lecturer following a one-year contract teaching Brand and Marketing at the prestigious Peter Jones Entrepreneurial Academy in the United Kingdom.
From Brand Strategy, Annual Meetings and Strategic direction, Lou has led workshops for many organisations. If you want to have an outside perspective and be assured that each person in the meeting feels free to express his or her opinions and ideas, Lou can help.
Do you need a Marketing Strategy approach relevant for today’s business? Lou will create a practical priority report for business owners and corporations. The Marketing priority cuts through the confusion and should be used as a blue-print to begin and continue activities that will make a different to your business from the time you start implementing it.
Lou has worked in the realms of marketing, brand and tourism for over two decades. Her network of contacts and suppliers is diverse. If she cannot assist you with your needs; she will know someone who can.
Carole Donaghy – Former Director, Virgin Money.
Director of Remedy Group, Ireland
Glenn Nichols – Founder, The Tenants Voice
Ant Thomas – Head of Business Attraction, Marketing Birmingham